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Description

Response-driven direct mail magazine publications designed to increase visibility, store traffic and sales revenue for our advertisers. Publishing as Clipper Magazine, Savvy Shopper, Mint Magazine, Rewards Magazine, Marketplace, Paper Mint and Home & Decor IDEAS. Savvy Shopper is one of the largest direct-mail advertising magazines in the country.

Savvy Shopper in Arizona, Georgia, Louisville, KY & Southern IN. We are known as Marketplace in St. Louis, MO & St. Charles, MO, as Rewards Magazine in Cincinnati & Dayton, OH, and Paper Mint in Columbus, OH. We mail as Mint Magazine in Jacksonville, FL, Palm Coast FL, St. Augustine FL & Amelia Island FL, Columbia, SC, Chattanooga, TN & Knoxville, TN, and Long Island Clipper Select in Long Island, NY.

Parent Company:
Gannett Co., Inc.

Format
Full-color, glossy, direct mail magazine.

Shelf Life:

Approximately six weeks. 82% of our readers read our magazines two or more times. 75% keep their magazines for more than 2 weeks.*

Demographics:

Predominately Female: the primary decision-maker when purchases are made. Household Income: mid to upper income levels. Median Age: 25-54.

*Publication readership statistics based on readership poll


Distribution

Currently mails in 29 states: Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin

Circulation Overview:
Each issue mails to 50,000-150,000 ± homes. Household selection based on household income and carrier routes. Routes selected consist primarily of homeowners.

332 Local Editions:

Each edition mails to 50,000± homes, mailing between 6-8 times annually (more in selected markets).

91 Regional Supplements:

Provide blanket coverage to major markets. Regional supplements mail between 6-8 times annually (more in selected markets).

National Supplements:

Mails to our multiple magazine publications’ entire distribution – approximately 27 million homes per issue. Bound and inserted into one of our multiple magazine publications. Mails 6 times per year.



- Distribution as of 8/2013. *Publication readership statistics based on readership poll.
Local Advertising

©2014 Savvy Shopper • All Rights Reserved
For information call 1-800-360-2547
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